At Shahbad Dairy you would find people selling products on a wagon, they keep changing their location throughout the day and the feature is the sound system they place to gather everyone's attention. The recorded tape which is played is also recorded in a fashion which is bound to turn heads (even if in a funny way). Not just lentils but one can find tooth paste, babaji ke churan (health powders) and detergent soaps being sold in a similar fashion. These vendors have much higher footfall than most of the shops and they really know the art of branding their product.
There is something to learn for all of us from this. These areas are completely unorganized meaning that there are no one point solutions. One need to constantly innovate and come up with effective ideas or else be ready to perish. Sit in fancy offices the solutions seem to be very straight forward and seems as if we have already cracked it but when we go on ground, we realize everything falls apart. A lot to learn each day, observe things around and it can make a big difference in the way we approach problem solving.
Stay tuned for more.